Hockeydino: Truth: No More Concept Cars

9.24.2011

Truth: No More Concept Cars

It was the best of times, it was the worst of times. So I ask you - Would you drive a car that on the outside looked like a Ferrri, but the engine was that of an Escort?

Would you drive a car that on the outside looked like a Lamborghini, but the engine was that of Prius?

Would you drive a car that looked like the Bat Mobile, but had the engine of an Impala?

Why yes, yes you would. Every single one of you would.

So tell me, why don't the auto companies make cars like these? Tell me?

Every year at the Auto and Hot Rod shows they show off their futuristic concept cars that people love to look at. Why do they look at them? Because the are great, cool, sleek etc.

When I see a concept car it does not inspire me to by the latest Ford Explorer or Chevy Malibu. Sorry, I just don't care that Ford has a new Fusion out or Taurus when I want their concept car. I don't see the tie in. I am not brand loyal when it comes to cars. I'm wallet loyal.

Marketers of the companies may think that about the customers. However the fact remains this - If I want something that looks customized, rare, and cool...the there has to be a good percentage that feels like I do. Right now we are stuck with what they offer, not with what we want.

If I wear a fake rolex, I don't tell anyone it is real. I tell them it is fake, but I wear it because it looks cool to me. (No I don't have one - I did buy one once off a street vendor in Manhattan...it broke hours later). So that same concept or I should say desire remains with cars. Give me something that looks like a Ferrari but costs as much as an Escort. Watch your sales take off.

Is that too much to ask? It may happen. Then again, when I was a kid, we were expecting their to be flying cars by the year 2000.

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